In 2018, founder Amy Rodriguez stood in the fitting room of a department store, holding a tight body-shaping suit in his hand. As a plus-size woman, she tried almost all brands on the market, only to find that they either sacrificed comfort to pursue ultimate shape or were designed as monotonous like "medical supplies". What frustrated her even more was that the shopping guide always suggested that she "choose a smaller size and make her look slimmer." At that moment, Amy realized that women's beauty should not be defined by size, and the meaning of body shapewear is not "correction", but "empowerment".